Microsoft released its Q2 earnings report of 2016. It is worth noting that its Lumia sales performance. The earnings report showed that Lumia devices were only sold 4.5 million units in Q4 2015. Its revenue declined by 49% (YOY).
The worldwide phone sales volume was 399.5 million units, among them Windows Phone accounts for 1.1 %. The global market share of Windows Phone decreased to 1.9%.
The sales volume of 4.5 million units Lumia fell back to the one in Q3 2012. Some analyst claimed the prediction of Lumia sales volume in Q1 2016 would keep declining. Even though the release of Lumia 650 would not help a lot for improving its sales performance.
The need for smartphone in the global market seems to be saturation in 2016, it is a bit hard for Windows Phone to obtain more share. It is likely to experience the similar situation with Blackberry.
Microsoft sold 10.5 million units of Lumia device in Q4 2014 which was its sales summit. It released Lumia 535 in November, 2014, meaning Nokia Lumia was replaced by Microsoft Lumia. The sales for Lumia kept declining since then.
Lumia and WP systems also met their Waterloo in Chinese market. Tencent announced to end the launching of Windows 10 mobile QQ and Wechat. Tencent only use WP system for daily maintenance.