Google is testing a new way to make its mobile search more effective and convenient. Google chose a set of applications to support the mobile search.

When the users search on Google mobile search, all the typing contents will be searched and able to browse.

For example, when users type ” Chicago hotels”, Google Now will offer the hotel reservation app HotelTonight for searching and display the hotels. Google could only display the application contents that were match with webpage contents in the past.

In addition to this, users can browse the application contents via streaming media right now. They have no need to download the app before they check the search contents. Users will be able to locate and book the hotel from the searching result. It is new and convenient to apply.

Google is pursuading the application publishers to allow Google mobile search obtains the application contents via Google deep links. If they deny Google’s reqeust, Google mobile search won’t be work effectively.

So far, there are 1,000 applications create the over 100 billion deep links, including Facebook, Pinterest and Instagram.

The updated Google mobile search will be more effective and powerful. It displays the application contents via searching and allows users to browse the contents without downloading the app.

Google updates this app in the hope of helping its mobile search engine to be the major channel for users to visit the websites.