The high tech products publishers update their hardwares and softwares every now and then. Google is among them to modify its products currently. It is said to it will launch a new Chromecast soon. If so, the users will be able to have their media streaming hardware upgraded. It seems to be a fashion by doing so.

News from 9to5Google‘s sources, Google is reportedly to launch a next-generation version of its Chromecast dongle at the end of this month.

The update version HDMI stick is reported including revamped WiFi, support for content feeds, and new features called “Fast Play” and “Chromecast Audio”.

According to the statistics and reports posted, indicating Chromecast Audio enables users to insert their device directly into any speaker system via an auxiliary port for multi-room playback. Regarding of Fast Play feature, it is said to boost speedier connections and content access.

As other gain companies also launched new updates currently, Chromecast will face intense competition. Amazon updates its Amazon Fire TV stick and Apple modify its Apple TV as well. The sales of Chromecast may not grow much even if it cuts down the price as an alternative because of Apple TV’s high competitive power.

Google has not made official confirmation for Chromecast’s debut, but it will release a product on September 29. Is Chromecast possible coming to us on that day?