With the development of online payments, Amazon announced to extend its range of payments system. It marches into online payments market by launching Pay with Amazon service.

It announced on Monday it has developed Amazon Payments service to rival other payment terms including PayPal and Apple Pay.

With the modification and expansion it made, more online merchants are able to use Amazon Payments service then. The project it made is called Pay with Amazon. Such service allows users to settle accounts by inputting their Amazon account information. They have no need to provide their full name, home address and payment details.

The modified Pay with Amazon project could be an option for sellers. Sellers might create more sales by offering various payment terms for purchasers or third party partners.

Its Pay with Amazon service will be integrated with Shopify software in orde to attract more retailers and merchants to use. In accordance with its announcement on Monday, it mainly mentioned three major platforms that it worked with, such as Shopify, PrestaShop and Future Shop. It also listed some other companies on its official website.

The new service will help Amazon Payments to be an option for hundreds of thousands of online merchants. Only Shopify claimed that it has about 240,000 shops to use its platform.

Early in February, Southwest Airlines announced to apply Pay with Amazon feature in order to offer convenience for passengers to purchase entertainment products during the journey.

To Amazon, the more deals done with Amazon Payments, the more revenue it obtains. It charges merchant 2.9% of transaction sum as commission each deal, while Square charges 2.75%.

There are many payment platforms applied now. Amazon meets challenge to obtain more market share. Its existing consumers might choose Pay with Amazon service.