Apple once planned to launch the internet live broadcast television channels service. It assumed to charge consumers $40 per month to watch 40 tv channels via internet STB, plus the VOD.

This project has been reporting by the medium for a long time. However, it is progress did not work well. Some media reported that Apple gave up such plan.

In the internet market, the online filmed entertainment services come as internet VOD ( Netflix and YouTube) and internet live broadcast of television channels(Sony and Dish). Sony charged at least $50 to obtain 50 tv channels. Obviously, more and more young people cancel the cable tv service. But the live broadcast channels still attract a crowd of people.

Les Moonves, the CEO of CBS claimed that the company had not made any negotiations with Apple concerned the internet tv service when he was interviewed.

He suggested that the company received offers from other companies for the cooperation of television streaming live broadcast service.

TheNextWeb assumed that Apple might have given up the internet tv service project.

CBS is the most popular television stations in US. It owns many well-known channels. Any manufactuers who offer internet tv service must be authorized by CBS’ channels and shows.

Apple has great ambitious to explore in internet tv service, including the popular television stations and channels. Apple wishes to be offered favarable licensing fee by CBS. The negotiation failed as they did not come up with a deal.

Until now, Apple iOS devices reach over 1.1 billion units around the world. Apple plans to launch the digital content service so that it could make profit from such service. Apple launched Apple Music which charges $10 per month from consumers. It is reasonable that it would offer television live broadcast channels service.

It will face much pressure if Apple explores the internet tv service as the consumers could watch some live broadcasting or VOD shows via CBS CPE or other CPE.