AR mobile game Pokémon Go has been downloading for 15 million times. Its developers claimed that this game will introduce advertisements soon.

Niantic CEO John Hanke stressed the Pokéstop  will become one of income besides purchasing energy and virtual gifts inside the application, reported Financial Times.

Pokémon Go is an mobile game combines with AR technology and LBS technolgy, which players go to hunt and train Pokémon outdoor as well as purchase equipment and team up with others to battle. The development team will choose some well-known sites as the Pokéstop or Gym where players can catch pokéballs or other equipment and fight. The sites set up as Pokéstop and Gym have attracted more players as the game has become so popular.

It has a Lure Module that attracts Pokémon to a Pokéstop for 30 minutes. The merchants around Pokéstop or Gym can benefit from the effect as well. They have to pay the Pokémon company to be a Pokéstop of this game.

The owner of a pizza bar that locates in Queens told New York Post that Pokéstop stimulated sales with an increase of 75% when he purchased the Lure Module as it attracted a great amount of Pokémon for 30 minutes.

Niantic spokesman denied to reveal the specific details and revenue concerning advertising revenue and subscriptions of this game. Sensor Tower revealed the statistics that the sum of business transactions of American iOS players is up to $1.6 million.

Haruka Mori, analyst of JPMorgan, estimated that Nintendo will benefit from about $240 in revenue if Pokémon Go monthly revenue reaches $292 million. If the sales of Pokémon Go Plus is up to 50 million units, it will create about $240 million profit for Nintendo.