Rovio statistics showed that its trump game Angry Bird reached 4 billion downloads. What a surprise!

Angry Bird is a free value-add gam that obtained the most downloads in the world. It was loved by millions of fans.

However, Rovio suffered difficulties in the past few years. It dismissed 213 employees in October, 2015. Its CEO resigned in December, 2015.

Rovio’s income declined by 9% in 2014, while the operating profit decreased rapidly by 74%. So far, Rovio has not announced its financial performance of 2015 yet.

The company wishes to bring in more talents to promote its business. Rovio appointed Wilhelm Taht was the vice president of Rovio Games in the beginning of this year. Taht was the once officer of external product that introduced Angry Birds Transformers and Angry Birds Go.

Taht was interviewed by BI at MGF in London. He revealed some developing strategies that might help Rovio to obtain better performance. He implied that the they are working hard to innovate and launch new games.

To attract the existing consumers, Rovio will focus on the launching of new games and innovation of products.

Taht realized Angry Birds attracts fewer consumers now. He feels that the Angry Birds Movie which will be released in May could help the company to promote its business.

Rovio launched a new game named Nibblers last autumn. It made good performance as well. He did not reveal the downloads of Nibblers. But its grade on Google Play Store is 4.5 stars or 5 stars, obtaining 36544 votes. It also obtained 8/10 favorable comments on Pocket Game.