The latest news revealed that Samsung planned to establish a new studio in New York for making more elements for Gear VR.

It is reported that Samsung announced such news at Sundance Film Festival in Park City, Utah. VR product becomes one of the most important elements in this Sundance Film Festival.

However, Samsung did not reveal much information about this new studio. Marc Mathieu, Samsung’s chief marketing officer in US market claimed that the studio would be set in its existing business building and a special marketing team has worked in such building.

In the meanwhile, Samsung announced to work with Sundance Institute for one year, while Sundance Film Festival is mainly held by Sundance Institute. Some analysts assumed the main reason why Samsung teams up with Sundance Institute is to develop its potential producers and creative talents.

It is reported that Samsung’s exhibition stand attracted many consumers to experience its Gear VR. On last Friday, Childrens Hospital and The League took on Funny or Die website, their leading actors feel positive for the VR products. They consider VR as the best means to entertain brains.

It requires more contents to appreciate if the VR technology would popularize well in the near future. Oculus VR once claimed that they would create more excellent contents for such technology at Sundance Film Festival.

Oculus even hired Joseph Gordon-Levitt to promote its VR product. Oculus VR established its story studio and launched three VR films.
VR product went to Sundance Film Festival in 2012. Nonny de la Peña introduced Hunger in Los Angeles then. The VR products increased much since then. It had 9 products in 2015, while it introduced 33 this year.