SHARP released its business performance prediction today. It claimed that the company earnings in the first half of the year is in deficit at $215 million.

As the intense competition increasing concern prices in smartphone screen business, SHARP predicted that the company may loss $215 million earnings till September. Its earnings are $ 82.7 million fewer than its prediction.

In the meanwhile, SHARP adjusted its 2015 annual earnings from $662 million to $82.7 million. SHARP will release its earnings in the first half of 2015 later this week.

It was once the provider of top class screen for Apple. Its leading position was replaced by its rival LG Display. The Critics pointed out SHARP was over investing on its factories’ producing capacity in the past 10 years.

There was performance prediction reported last month from SHARP. It suggested that competition in smartphone LED panels became intense and it might fail to reach the performance goal for the first half of the year.

In this May, SHARP reported its earnings in 2014. The net loss was $1.86 billion that exceeded its prediction. Soon, SHARP announced its plans to survive from the deficit.

On the one hand, it carried out the staff reduction plan, laying off 3,500 employees in Japan. On the other hand, it sold its headquarter buildings in Osaka and the authorization of LED TV in Mexico color tv plants and some American regions.