It is reported that the advertising watchdog have banned two Virgin Media broadband adverts as they misled consumers at prices.

The companies should have given the consumers one month’s written notice of any mid-contract price increases as well as the right to cancel the contact for free since January 2014.

From the figures reported, Virgin Media’s website issued two advertising offers please see the quoted information.one stating : “uSwitch exclusive offer -£50 reward on Big Connection with superfast up to 50 Mb broadband and calls Just £4 a month for 6 months then £17.50 a month + Virgin Phone line (£16.99 a month)… 12 month contract.”

The other said: “Big Bang – £25 a month for 12 months then £32 a month – includes Netflix for 6 months … FREE set-up online only + Virgin Phone line for £16.99 a month.

When the price being raised, there were two customers made complains and Virgin Media replied that the text was misleading. Regarding the response from the company, they told the customers that there should be price raise by using the term “ occasionally” which could make influence on most of the customers.

But they are not sure when or by how much the price would increased at the start of their contract either. Virgin Media told the raise in price was advertised about two months before they have the prices increased, and the raise of price only matter to standard prices instead of promotional prices.

Virgin Media to has been warned by the Advertising Standards Agency to make its prices “clearly and prominently” on the website from now and that former adverts should be disappear in their current form so that not to mislead customers.

The ASA implied that the customers could not choose their offers on the ads if they knew that the monthly cost could increase beyond the ones they saw i

The Agency suggested the Virgin Media should fix the price for the minimum term of the contract or for a certain period of time.