It is reported that Apple will offer free iAd advertising platform.

Apple launched iAd six years ago. There are reports indicating that Apple will give up the profitability of iAd. The content providers will earn bread by promoting ads on this platform. Apple will not charge 30% of earning as commission any more.

BuzzFedd reported that Apple will dismiss the current advertising sales team of iAd. Apple plans to design this platform with automatic mode. The ads creativity, sales and management will be operated by content providers. It means the ads revenue will go to the content providers.

” The automatic mode is not what we specialize in,” said an employee from Apple Advertising sales department.

There are not many specific details revealed from the insiders. However, BuzzFeed felt Apple will announce such news this week. If Apple carries out this strategy, it will stimulate more publishing groups to promote ad sources on Apple iAd platform. After all, its policy will help the advertiser save more expenses.

Eddy Cue once claimed that Apple would offer self-serving Ad promoting tool among its news App. He implied the plan would carry out in two months.

Apple launched iAd in 2010, however, iAd failed to become an one-stop Ad Exchange platform as it was supposed. According to the 2015 statistics, Apple iAd only took up 5.1% of market share in the online advertising business. Google accounted for 9.5% and Facebook took up 37.9%.