Apple just announced its 4Q earnings report, showing its hardware products suffered different levels decrease. Its market value decreased, losing the worldwide No.1 with market value. The No.1 with market value went to Alphabet.

9to5mac reported that Apple sets its Spring Product Release Conference on March 15. This news made a great hit and was quotated by worldwidw medium.

It was rumored that the release conference would be held on March 14. 9to5mac pointed out it might have changes for the release date as there are still weeks waiting.

Apple will release new important products on this conference since last Spring Forward. This conference is similar with its last autumn product release conference. Apple is supposed to introduce three major products.

The medium reported that Apple would introduce iPhone 5se. It is installed with A9 precessor, upgraded camera and compatible with Live Photo feature. It equips with NFC chip to support the Apple Pay as well. It is reported that the selling price of iPhone 5se is similar with iPhone 5s.

The second product that Apple might introduce is iPad Air 3. Apple upgraded one more for this 9.7-inch ipad since the autum conference of 2014. This product will equip with some features and settings of iPad Pro, such as applying new data interface and better speaker performance.

The Q4 earnings report showed that the sales volume of Apple iPad decreased by 25%. Its 13-inch business iPad that introduced in Q4 did not stop the declining.

The third product will be the upgraded Apple Watch. The news reported that the new Apple Watch will support the latest watch strap and inner software system.

Apple Watch obtained some certain market share in the wearable market. But the comments from this industry and consumers seem unsatisfaction. Hope Apple could enhance the performance for its next generation of Apple Watch as Apple relies much on the smartphone business.