The seniors management officials have been talking about their new plans in past months, which aimed to turn social news into a real business.

The confirmed source indicated Reddit has been adjusting key positions in past few weeks. It attempted to make fresh vitality for the company.

The personnel adjustment may involve Celestine Maddy and chief editor Vickie Chang, reported Recode.

Vickie Chang once dealt with Upvoted project, which aimed at creating BuzzFeed of internal Reddit content.He reported his job to Reddit co-founder and Alexis Ohanian.

The latest resigned official included video content chief Stephen Greenwood and HR talent Nicole Jasmin Clark. Clark’s LinkedIn profile showed July is the last month she serves in Reddit.

Diana Chow, spokesman of Reddit, stated in email that some of dismissed positions mean little to our strategy. However, she did not confirm the officials who have resigned from the company.

The strategy which Diana Chow mentioned is the one that Steve Huffman has been talking about. The core of this strategy is the advertising agreements it signed with Coco Cola and Google. Steve Huffman told Fortune reporter that it is going to make profit from the advertising agreements.

Reddit sent an email announcement to Recode then. It claimed :” Our company has been regrouping the communications, editing, video and marketing teams in past weeks. As a part of this regroup, some employees quit their positions and some will make decisions based on the change of positions. We wish all the best to our former co-workers and appreciate their contributions to Reddit.”