Facebook tests new feature: recommend customizable interest-based feeds

Facebook is now testing a new feature that it allows users to browse different themes of feeds. Such new feature is only available on News Feed.

Those different themes of feeds are posted by different users or webpages, such as fashion and travel. It has no sign that News Feed will make any change so far.

new feature

Such new feature was discovered by Jason Stein, the CEO of Laundry Service.

Facebook spokesman claimed in the statement:” We have received feedback from our users that they wish to check the customizable interest-based themes with new options on Facebook. Therefore, we are testing some new feeds so that the users could check the posted feeds by other users or webpages. You can click Favorites, then Bookmarks tab to find those feeds.”

AdWeek reported that Facebook keeps testing the similar features since October.

Some users claimed that they could see the “Theme” option to choose ” Food”,”Health and Gym” ,” Animals and Pets” and “Sports” in the sidebar of its website.

It did not confirm that whether this feature will be tested on Facebook mobile app.

The new feature is in the test phase, it is unsure these feeds promoted in a large scale. General speaking, it will offer trail version for a small group of users to experience the new feature.

Facebook considers itself as a network information hub to meet the demands of users that they search online. It carried out some measures so that users could read feeds and shop in the same time, instead of visiting another website.

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