Pinterest introduces a discovery engine

The photo sharing website Pinterest is considered as a social network site which is similar to Facebook. Pinterest even more wishes create more profit via the search Ads business as Google does.

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Its head quarter locals in San Francisco, Pinterest plans to launch a new technology on Monday. Such technology will allow users to search the related photos without typing any characters. For example, this new technology will help users to search the similar styles or colors for user for the lamps of a restaurant that he loves.

Pinterest claims that the new technology applies “a discovery engine”feature. Its senior manager addresses that it allows users to find those new things they have never met. Michael Lopp said this feature was launched by accidentally.

It is said that ” a discovery engine”feature will help Pinterest to sell its ads. This is why some investor evaluated Pinterest at $11 billion for its market value. Pinterest was founded 5 years ago and received over 100 million users and stored 50 billion photos. The spokesman indicates the company has added 1 billion photos into the new search engine. It will add all of its stored photos in the near future.

Pinterest introduced the Promoted Pins ads this May. The advertisers can pay subscriptions to have their pins in visible locations of the website. It announced to test a new project in June that any one or enterprises can promote their pins by paying subscriptions so that more and more people access to their ads.

Debrorah Aho-Williamson, analyst of eMarketer suggested if Pinterest plans to attract more search advertising budget, it must have an excellent search product. There are still many problems unsolved despite of Pinterest’s search products are doing better.

Pinterest shows that the visual search will be the major part for its development. Visual search is one of the difficulties that IT enterprises meet. Google has spent years to study to launch the visual search. It released Google Goggles in 2009. Users can search by taking photos or the information of objects without typing.

It considered developing visual search since last year. Pinterest also purchased VisualGraph. Kevin Jing and David Liu will join Pinterest engineering team when the acquisition is done.

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