Yahoo shuts down Yahoo Screen

Yahoo made statement that it shut down its subordinated Yahoo Screen which is an online video content on-demand platform. It indicated Marissa Mayer’s effort of promoting Yahoo business and attracting new users for mainstreaming video service came to failure.

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Investors are not satisfied with Yahoo’s performance. Mayer faces much pressures to improve its performance. The end of Yahoo Screen might be the sign that Yahoo would take out more changes or end more products. Yahoo sent out warning notifications since October that it would narrow down the concerns in the following months.

Yahoo Screen was launched by Yahoo in October, 2011 that a platform offered on-demand Yahoo tv series, movies and network tv. This platform was released anterior to Mayer was appointed as its CEO. Mayer considered this service as an important part develop the mainstreaming video service.

Yahoo acquired the copyright of Community and Saturday Night Live and the broadcast right of NFL. It invited Katie Couric to joined Yahoo Screen as well.

Yahoo did not confirm whether it will cut jobs as the end of Yahoo Screen. Katie Couric keeps reporting daily news so far.

Yahoo is taking measures to restructure its business. There were failures under Mayer’s leadership in the past three years. She failed to help the company to stimulate business development.

It lost several senior managers recently. The share price of Yahoo declined nearly by 40%. Yahoo is looking for potential buyers to sell a tract of land that locates in Santa Clara, California. Yahoo planned to build new headquarter there.

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