Microsoft, the American software giant, acquired Nokia mobile business for $ 7.2 billion in 2014. However, it failed to make achievements with the new device. The Windows OS based on WP only accounted for 1% of global smartphone sales in May.

Some experts analyzed its failure is due to Microsoft did not step into smartphone industry in time. It lost a head start.

Eddie Murphy, analyst of Priory Consulting, said Microsoft spent a lot of money to launch WP as it realized the importance of smartphone industry. The question is that Microsoft lost a head start as it step into this field late. Apple and Android devices have already controled the market when it released WP devices.

One of the difficulties that Microsoft encountered is app gap. It was unable to offer the popular apps which are available on smartphones. It happened to Blackberry BB10 as well.

“The app gap is a big problem,” said Murphy. He also has a Windows mobile whose apps are fewer than Android devices. It is disadvantage to Microsoft.

The staff reduction plan it announced on Monday is a part of plan that it made to cut 1,850 jobs for Microsoft mobile department in May.

Microsoft latest Windows 10 is compatible with samrtphone. In February, HP enterprise announced to turn a smartphone based on Windows 10 to a desktop.

Murphy said Microsoft must have been learning what Google use Android OS for? The reason why Android OS could be in such a dominant position is that Android OS is open. Microsoft have released the general Windows 10 OS for desktop, iPad and mobile. It is a good sign as it would bring some more apps on this platform.

Thanks to the promotion of Galaxy S7, Samsung Electronics is supposed to release the best quarterly performance in the past two years, reports Reuters.

It is reported that Samsung Electronis will reveal the preliminary data concerning Q 2 profit on Thursday. The analysts predicted that mobile department help the company increase operating profit by 13% on YoY.

Thompson Reuters revealed the average prediction based on 16 analysts that its operating profit in Q2 will be $ 6.8 billion, which is the best performance in the past two year. It made a record with about $7.3508 billion in operating profit in Q1 2014.

It may be the second time for mobile department that it becomes the most profitable department twice in a row. Its profit in Q2 is about $3.71864 billion.

Lee Jin-woo, manager of KTBAsset management, claimed the sales of Galaxy S7 did better as expected and its semi-conductor business did a better job against its rivals. He suggested that Samsung Electronics quarterly trading profit will be remained.

It is predicted that the shipping quantity of Galaxy S7 could be 16 million units in Q2. The curved-display version sells better than its flat-display ones.

While a report of Korea Investment&Securities implies the trading profit for mobile department will decline in Q3 and Q4. Counting in the whole year revenue, it will receive growth in trading profit.

General speaking, search application is easy to use. All you need is to insert the application name to search. What if you don’t know the specific application name? If so, App Store and Google Play won’t help much for the search.

Search GIF

GIF nearly becomes a new communication means. At TNW European conference, Adam Leibsohn , the CEO of Giphy, talked about how GIF replace conversations and become a popular communication means in the world.

He assumed that one should not type several paragraphs when communicating with others on social networking platform with the helpf of GIF. To make it a short story, GIF is excellent and welcome by most of people. Why is so difficult to search a real good GIF editing app?

Search experience is unsatisfied

If you search GIF editing app at App Store, you could only get some irrelevant results. It even listed out some emojis and color characters. Such results are not about GIF editing app.

Product Hunt does better job than App Store

You might have heard of Product Hunt. Someone recommended a GIF Toaster on Product Hunt. GIF Toaster was released in 2014 and updated with some new features on this June 24.

To be specific, GIF Toaster added the GIF transformation function. App Store also has the similar app, however, it requires one to search one by one from the results.

GIF Toaster is far from perfect. You need to pay $1.99 to decrypt the features inside the software. It is considered as the best GIF production and editing app on the market.

It is a mutliple GIF app. It won’t beranking front in GIF app search unless you search the “video transform into GIF.

Apple needs to improve its apps on the aspect of language, algorithm and sorting. When you are unable to search the apps at App Store, you have to turn to the third party products. It would be great if Apple improve its App Store for better search experience in the near future.

Apple introduced the updated Apple Music at WWDC 2016 as reported. Its main interface becomes more simplifier and features meet the need. The classifications, font of options have been adjusted. It refreshes the users.

Apple senior vice manager Eddy Cue announced at WWDC that Apple Music’s subscribers have reached 15 million since its release. It became the fastest-growing streaming music service. Then its sales supervisor Bozoma Saint John introduced the newest Apple Music features.

Once users run the App, they will find out the difference on the main interface. Its major menu has been adjusted to “Library”, “For You”‘ “Browse”, “Radio” and “Search.” It deleted the previous section of “New”, and added “Search” feature to be one of its major features.

When users visit its home page, they will find “Library” replaced ” For You.” The reason why Apple adjusted these elements is that many listeners are get used to listen music through their “Library”. Therefore, Apple adjusted ” Library” to its home page.

Apple set five sub-menu options for “Library” for listeners to manage it easily. The sub options are “Playlist”, “Artist”, “Album”, “Songs”, and “Download Music.” The latter is the new feature added where classifies digital songs were bought by listeners.

It updated with a Lyrics feature as well. Listeners could listen and sing when they are working. However, Siant John did not reveal more details concerning its compatible languages.

Even though Apple adjusted its home page, “For You” is still an important element on Apple Music. Its sub options are “Discovery Mix”,” Recently Played”, “Daily curated playlist”, and “Connect.”

Maybe the updated Apple Music is far from perfect, it still won likes as it adjusted the features based on the marketing feedback. It will be debut in this autumn, along with iOS 10. It is compatible for Apple iPhones, Apple TV, Mac, PC and Android devices.